Every reel-watcher becomes a paid order.
She scrolls your reel, slides into your DMs, asks the price. From that first “available?” to a confirmed, paid order — HeyHomie runs the whole thing in your brand’s voice.
Toggery
online
Today
Sound familiar?
20 “price?” DMs by noon. You reply to 8. The other 12 buy from someone who answered faster.
What if every single enquiry — even the 11 PM one — got an instant reply, the right pieces, and a paid order, without you touching your phone?
The pain
Three things quietly costing you sales.
01 · Pain
Reels get the views. Your DMs get ignored.
A reel crosses 50K views and 40 “price?” messages land overnight. By the time you wake up and reply, half have already bought from whoever answered at 11 PM.
02 · Pain
Returns quietly eat your margin.
COD orders come back — wrong size, “colour looked different on screen”. You pay shipping both ways, and the piece is stuck in transit for a week.
03 · Pain
Last festival's buyers vanish by the next.
She loved her Diwali kurta set. By the next wedding season she's forgotten your name — no reminder, no reorder, just a cold restart every single time.
How it works for you
From first message to repeat customer.
01
Lead capture
Every reel-watcher lands in your WhatsApp.
Click-to-WhatsApp ads on Instagram and Facebook, a QR on every package and tag, your bio link — every channel funnels into one inbox instead of a website nobody finishes.
Outcome — 85% of clickers stay in the chat (vs ~30% on a website). You capture the lead instead of losing it.
Toggery
online
Today
02
AI bot · her language
Fabric, fit, COD — answered in seconds, even at midnight.
“Pure cotton hai?” “Delivery kitne din?” “Blouse alag se?” The bot answers instantly in Hindi, Tamil, Marathi — whatever she types — so a question at 11 PM doesn't become a lost sale by morning.
Outcome — 80% of pre-sale questions handled without you. You design; the bot does the FAQs.
Toggery
online
Today
03
Personalised catalogue
Show her the 3 she wants — not all 200.
She says “something pastel, for a sangeet, under ₹3K” and the bot pulls a 3-card carousel of matching sets — with the in-WhatsApp store page to view details and buy. No endless scrolling.
Outcome — Conversion climbs from 3% to 15% — because she sees exactly what she came for.
browse → buy conversion
04
Nurture sequence
Didn't buy today? She gets the right nudge tomorrow.
Minute 0: welcome + first-order code. 4 hours: a styling reel of the piece. 23 hours: “last 2 left in your size”. Day 3: a happy customer wearing it. All automatic, all in your brand's tone.
Outcome — Recovers 25-30% of fence-sitters who would otherwise have gone quiet forever.
fence-sitters recovered
05
Checkout that reduces returns
Pay in the chat. UPI, cards or COD with protection.
A payment link lands right in the conversation. For COD, the bot confirms the address, adds a landmark, and offers ₹50 off to prepay — the single biggest lever on returns.
- Address-confirm + landmark before dispatch
- Prepay incentive on COD orders
- GST invoice auto-attached to the chat
Outcome — 15-20% fewer returns than raw COD. Browse to paid in 2 minutes, no website detour.
Toggery
online
Today
06
Reorder & referral
Bring her back next festival — and bring her friends.
A gentle nudge before the next wedding season, a birthday discount on her day, and “refer a friend, both get ₹300 off”. One happy buyer becomes a small circle of them.
Outcome — One happy customer → 1.4 new ones in year 1. Word-of-mouth, on autopilot.
buy again within the year
The shift
Same effort. Different math.
DMs replied to
Browse → buy
Returns
She buys again
Time on WhatsApp
Monthly revenue
Real story
What changed for Meera S.
“Same reels, same Instagram, same prints. The only thing that changed is every enquiry now gets followed up — even the midnight ones. ₹40K a month became ₹1.2L in four months, and I finally have my evenings back.”
Names anonymised per privacy policy. Outcomes are representative of actual HeyHomie customers.
Questions, answered
The things sellers ask us first.
Do my customers need to download anything?
No. It all happens in their normal WhatsApp — the app they already open 20 times a day. Nothing new for them to learn.
Can it really answer in Hindi and regional languages?
Yes — the bot replies in 10 Indian languages, matching whatever your customer types, including Hinglish.
What about COD returns?
Address-confirmation, a landmark prompt and a small prepay incentive typically cut returns by 15-20% versus raw COD.
I already run Instagram — does this replace it?
Not at all. Instagram stays your shop window; HeyHomie catches the DMs it sends you and turns them into paid, shipped orders.
How long does setup take?
An afternoon. We load your catalogue, set up your replies and follow-ups, and you're taking orders by the weekend.
Four free channels you already have. Ads only when you want them.
You don’t need to buy customers to start. HeyHomie turns the WhatsApp surfaces you already use into a selling machine — and keeps paid ads ready for the day you choose to scale.
WhatsApp Status
FreePost once — every saved customer sees it for 24 hours. A daily shopfront.
WhatsApp Groups
FreeYour community and local groups, where peer trust converts better than any ad.
WhatsApp Catalogue
FreeAn always-on storefront living right inside the chat — no website to visit.
1:1 Chats
FreeEvery enquiry answered in seconds, in 10 Indian languages, by the AI bot — even at 2 AM.
Click-to-WhatsApp Ads
Paid · optionalWhen you want to scale: Instagram & Facebook ads that open straight into your chat — tracked to the rupee.
Everyone chases new customers. The profit is in the ones you keep.
A reel can win a buyer once. Keeping her — through the next festival and the one after — is what turns a label into a business.
New-drop alerts
“Just landed in your size” — your latest arrivals, straight to buyers who already love your fit.
Festival & wedding nudges
Diwali, Karwa Chauth, sangeet season — a reminder before she shops for the occasion.
Win back the quiet ones
No order since her last kurta? A warm “we saved something you’ll love” brings her back.
Referrals & birthday perks
“Refer a friend, both get ₹300 off” and a birthday discount — one buyer becomes a circle.
More than selling on WhatsApp — retaining on WhatsApp.
Ready to see this with your own products?
We’ll set up a live demo with examples from your business. 15 minutes, no slides.
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