We didn’t set out to build software.
We set out to solve a problem.
The problem was biryani.
Yes, biryani.
In 2022, we were helping home chefs sell biryani on WhatsApp.
It started simple: build an ordering system. Share a link. Customers order. Done.
But then we noticed something that changed everything. The real problem wasn’t ordering. It was what happened BEFORE the order — and AFTER.
The home chef would post about her biryani on Instagram. 50 people would message “Price?” She’d reply to all 50. 45 would disappear. No follow-up. No reminders. No system.
The 5 who ordered? They’d get their biryani. Love it. And then... nothing. No “Would you like to order again?” No “Share with a friend.” No system to turn one happy customer into ten.
She was losing 80% of her potential revenue. Not because her biryani wasn’t great. Because she had no system.
We thought: “What if we could capture everyone who showed interest — and automatically keep in touch with them?” That idea became HeyHomie.
Four years. Four pivots. Countless “this isn’t working” moments.
We tried to be everything for everyone. Didn’t work. We tried to build the most features. Didn’t work. We tried to grow fast with ads. Didn’t work.
What worked? Talking to customers. Every single day.
45-minute demos with saree sellers from Surat. 30-minute calls with pickle makers from Hyderabad. WhatsApp messages at 11 PM from confused business owners. We answered every one.
Slowly, we started to understand what Indian small businesses actually need. It’s not more features. It’s not a prettier dashboard. It’s someone who picks up the phone.
That’s why every HeyHomie customer gets direct WhatsApp access to our team. Not a ticket system. Not a chatbot. A real person. Who actually replies.
Four things, deeply.
01
The okay product with great support beats the best-engineered one.
We've seen beautifully designed apps fail because no one answered when customers had questions. We've seen simple tools succeed because someone was always there to help. We choose the latter.
02
Indian small businesses don't need more features. They need someone to pick up the phone.
Our customers aren't tech companies. They're home chefs, yoga instructors, saree sellers, soap makers. They care about whether customers can find them, trust them, buy from them. That's what we build for.
03
Your customers are your best product team. Referrals beat paid marketing.
We've never run a single ad. 100% of our growth is referrals. When a saree seller tells her friend about HeyHomie, that's worth more than any ad. Because it's real. Because it comes from trust.
04
Real India is incredible.
Give small businesses tools that actually work, and magic happens. A home chef from ₹20K → ₹80K/month. A yoga instructor filling 3 batches in 48 hours. A pickle maker selling to 12 cities. These aren't outliers.
From the founder
When everyone told us to pour money into ads and scale fast, we did something different. We kept doing demos. Personally. For 4 years.
A 45-minute call with a saree seller from Surat teaches you more about what to build than 45 reports ever could.
That’s why HeyHomie works. Not because we’re the smartest engineers. Because we’ve listened more than anyone else.
— Anuj Mehta
Founder & CEO · HeyHomie
Official Meta Technology Partner
Questions? Reply on WhatsApp. I read every message.
Four years in. Still listening.
500+
Small businesses using HeyHomie
80%
On annual plans (they stay because it works)
100%
Growth from referrals (zero paid ads)
4 yrs
Building for Indian businesses
>49%
Of HeyHomie businesses are women-led
46%
Of HeyHomie sellers are first-time owners
Make HeyHomie part of your story.
Book a free 15-minute demo. Or WhatsApp the founder directly.
