DMs replied to
Before
30%
Zero misses
After
100%
Fashion & Accessories
Sarees, kurtas, jewellery — sold the way Indians actually shop.
Your customers scroll Instagram, see your reel, and message you on WhatsApp. HeyHomie takes it from there — every step, on autopilot, in your brand's voice.
Best for
Saree sellersDesigner kurta brandsJewellery designersHand-loom & boutique labelsBags & accessories
9:41
Shri Vandana Sarees
online
Today
Type a message
The pain
Three things that quietly eat your margin.
01 · Pain
DMs pile up faster than you can reply
20 'price?' messages a day. By noon you're already losing customers because of slow replies.
02 · Pain
Returns eat your margin
COD orders come back. Wrong size, wrong colour. You eat the shipping both ways, and your inventory is stuck.
03 · Pain
Repeat customers fade away
She loved the saree at Diwali. By the next festival, she's forgotten you. No reminder. No nudge. No reorder.
The journey
From first message to repeat customer. Step by step.
01
Lead capture
Every Instagram scroll lands in your WhatsApp.
Click-to-WhatsApp ads on Instagram & Facebook. QR codes on packaging, business cards, and shop signage. Your Instagram bio link. Every channel → one WhatsApp inbox.
- Click-to-WhatsApp ads with per-rupee tracking
- QR code on every saree tag and package
- Web store link for Instagram, email, GMB
Outcome — 85% of clickers stay in the chat (vs. 30% on a website). You capture every lead.
9:41
Shri Vandana Sarees
online
Today
Type a message
02
AI bot
Answers product questions in 10 Indian languages.
Fabric, fit, blouse-piece, washing care, COD, shipping time — answered instantly, even at midnight. In Hindi, Tamil, Gujarati, Marathi, or whatever your customer prefers.
Outcome — 80% of pre-sale queries handled without you. You focus on designs, not FAQs.
9:41
Shri Vandana Sarees
online
Today
Type a message
03
Personalised catalogue
Show her exactly the styles she wants.
Customer says 'something for sangeet, pastel, under ₹5K' — your bot pulls a 3-card carousel of matching pieces. No scrolling 200 products. Just the right ones.
Outcome — Conversion from 3% → 18%. Because she sees what she came for.
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Banarasi Silk
₹6,499
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Hand-block Kurta
₹1,299
💎
Pearl Set
₹2,199
04
Nurture sequence
Didn't buy? She gets the right nudge at the right time.
Minute 0: welcome + 10% off code. 30 min: trust review. 4 hours: 'still thinking?' with a similar style. 23 hours: 'price ends today'. Day 3: customer reel showing the piece worn.
Outcome — Recovers 25-30% of fence-sitters that would otherwise have ghosted.
Nurture sequence · Live
Min 0Welcome + 10% code
30 minTrust review nudge
4 hrsSimilar-style suggestion
23 hrsPrice-ends-today push
Day 3Customer reel showing piece
05
Checkout & payment
Pay in the chat. UPI, cards, or COD.
Bot sends a payment link inside the chat. PhonePe, GPay, Paytm, credit/debit, or COD with protection. Order auto-confirms the moment payment lands.
- COD protection: address confirmation + landmark + ₹20 prepay incentive
- 15-20% fewer returns vs. raw COD
- Instant settlement to your bank
Outcome — From browse to paid in 2 minutes. No website redirect, no checkout drop-off.
Pay in the chat
UPI
Cards
COD
Order total
₹6,499
Instant settlement · ₹50 off on prepay
06
Order & shipping
Auto labels, GST invoice, live tracking — all on WhatsApp.
Pickup booked with ShipRocket/Delhivery. Label generated. GST invoice attached to the chat. Live tracking updates pushed automatically.
Outcome — 30 min/order of admin → 2 taps. 21,000+ pincodes served.
9:41
Shri Vandana Sarees
online
Today
Type a message
07
Post-purchase care
Make her feel like a VIP — automatically.
Day 1: care guide for the fabric. Day 4: 'how was the fit?' Day 7: styling reel for her saree. Day 30: 'looking for matching jewellery?' cross-sell.
Outcome — First-time buyers feel cared for. 40% become repeat customers.
Post-purchase care
01
Day 1
Care guide for the fabric
02
Day 4
How was the fit?
03
Day 7
Styling reel for your saree
04
Day 30
Matching jewellery picks
08
Reorder & referral
Bring her back for the next festival — and bring her friends.
Wedding season nudge before Diwali. Birthday discount on her birthday. 'Refer a friend, both get ₹500 off' — fully automated. Her friends become customers.
Outcome — One happy bride → 3-5 new customers from her circle. Word-of-mouth, automated.
Refer a friend
₹500 · ₹500
You both get ₹500 off your next order. Share your store link.
Tap to share
This month: 12 referralsConversion: 67%
Fashion & Accessories · The shift
Same effort. Different math.
Conversion
Before
3%
5×
After
12–18%
Returns
Before
30%
−60%
After
10–12%
Repeat rate
Before
5%
7×
After
35–40%
Time on WhatsApp
Before
4 hrs/day
−87%
After
30 min/day
Monthly revenue
Before
₹40K
3×
After
₹1.2L
Real story
What changed for Meera S.
“Before HeyHomie I'd reply to 10 of 30 DMs a day. After 4 months, every enquiry gets followed up. ₹40K/month became ₹1.2L. Same ads, same Instagram, same sarees.”
Meera S.
Designer Sarees · Surat
Names anonymised per privacy disclaimer. Outcomes are representative of actual HeyHomie customers.
Ready to run your fashion & accessories business this way?
Book a free 15-minute demo. We'll show you exactly how it works for your specific category.
