Every chat becomes a 1:1 skin consult.
Beauty is a “will this work for me?” business. HeyHomie asks the right questions, recommends the right product — like a consultant who never sleeps — and reorders before the bottle runs out.
Glow Naturals
online · skin consults open
Today
Sound familiar?
“Which serum for oily, acne-prone skin?” You answer the same 12 questions all day — and still she isn’t sure.
What if every customer got a personal skin consult, bought the right thing the first time, and came back before the bottle was even empty?
The pain
Three things quietly costing you sales.
01 · Pain
Every enquiry is a 15-minute free consult.
“Mere face pe pimples + dark spots dono hain, kaunsa use karun?” Each one needs skin type, concern, allergies — ten minutes of back-and-forth, dozens a day, and you're not even at your desk.
02 · Pain
You give the advice. Nykaa gets the order.
Hours of careful consultation — photos, routines, patience. Then “thanks didi, sochti hoon” … and a week later you spot her tagging a big brand's serum. The expertise was yours; the sale wasn't.
03 · Pain
The bottle runs out — and so does the relationship.
A loyal customer finishes her serum in 6-8 weeks. Nobody reminds her, so she grabs a Minimalist one during a sale. A ₹699 repeat order, and a relationship, quietly lost to a nudge that was never sent.
How it works for you
From first message to repeat customer.
01
Lead capture
Reel to skin-consult in 60 seconds.
Your “how to fade dark spots” reel sends her to WhatsApp, where the bot greets her and opens a quick skin consult — instead of her photo sitting unseen in a pile of DMs till morning.
Outcome — Cost per lead drops ~60% vs website ads, and she arrives already in a guided conversation.
Glow Naturals
online · skin consults open
Today
02
AI consultant
Asks 2 questions, recommends like a derm would.
Skin type, concern, sensitivity — then the right one or two products, not five. Every reply carries the ingredient list and a patch-test note, so you never give a vague or risky answer that breaks trust.
Outcome — Recommended products convert ~4× better than browse-and-buy. Trust feels personal.
Glow Naturals
online · skin consults open
Today
03
Right match, not 50 products
She sees the routine for her concern — and nothing else.
A morning + evening routine card with realistic timelines: “acne 2-3 weeks, dark spots 6-8 weeks, consistency zaroori.” The matching before/after and a same-concern review reach her automatically.
Outcome — Average order rises from a single ₹599 product to ₹900-1,200 routine combos. Wrong-product complaints fall sharply.
average order value, the honest way
04
Proof that converts
The right before/after — for her exact concern.
No generic gallery. The bot sends the testimonial and result photo from someone with the same skin story, plus your clean-label credentials — the trust an indie brand needs against the big D2C names.
Outcome — Skincare buyers research for days; the proof lands on the day they're ready to buy.
of consults now convert (was ~8%)
05
Checkout that fits
COD for the first order, UPI for the regulars.
A payment link right in the chat. First-timers get COD with confirmation so an unknown indie brand feels safe; repeat buyers tap UPI. Risky pincodes get flagged before dispatch.
Outcome — First-time hesitation drops, COD refusals stay controlled, and the cart moves in minutes.
Glow Naturals
online · skin consults open
Today
06
Reorder before she runs out
The refill nudge you always forgot to send.
Around week 6, when the bottle is due to run low, she gets a warm one-tap reorder — with a small repeat-customer perk. The replenishment you were losing to a competitor's sale now comes back to you.
Outcome — Repeat rate within 6 months climbs from ~18% to ~38%. Predictable monthly income from a consumable.
Glow Naturals
online · skin consults open
Today
The shift
Same effort. Different math.
Consult → sale
First reply time
Reorders in 6 months
Time per consult
Wrong-product complaints
Average order value
Real story
What changed for Aditi R.
“I used to spend whole afternoons giving free skin advice that walked off to Nykaa. Now the consult happens in the chat, the right proof goes out on its own, and the reorder reminder brings them back. My repeat customers finally feel like mine.”
Names anonymised per privacy policy. Outcomes are representative of actual HeyHomie customers.
Questions, answered
The things sellers ask us first.
Will it really recommend the right product for each skin type?
Yes — it runs a short skin consult (type, concern, sensitivity) and matches one or two products, with ingredient and patch-test notes attached every time.
Are ingredient and safety questions handled correctly?
Every product carries its full INCI list, key actives, and a clear ‘patch-test / avoid if pregnant’ note — so no vague answer ever breaks trust.
Why would a customer trust my indie brand over the big names?
Because it feels like a real store — founder story, concern-tagged reviews, clean-label credentials and secure UPI — not a personal DM.
How does the reorder reminder know when to fire?
It tracks each customer's last order and nudges them around when a bottle is due to run out, with a one-tap reorder link.
Do first-time buyers get COD?
Yes — COD with WhatsApp confirmation for first orders, UPI for repeat buyers, and risky pincodes flagged to keep refusals low.
Four free channels you already have. Ads only when you want them.
You don’t need to buy customers to start. HeyHomie turns the WhatsApp surfaces you already use into a selling machine — and keeps paid ads ready for the day you choose to scale.
WhatsApp Status
FreePost once — every saved customer sees it for 24 hours. A daily shopfront.
WhatsApp Groups
FreeYour community and local groups, where peer trust converts better than any ad.
WhatsApp Catalogue
FreeAn always-on storefront living right inside the chat — no website to visit.
1:1 Chats
FreeEvery enquiry answered in seconds, in 10 Indian languages, by the AI bot — even at 2 AM.
Click-to-WhatsApp Ads
Paid · optionalWhen you want to scale: Instagram & Facebook ads that open straight into your chat — tracked to the rupee.
Everyone chases new customers. The profit is in the ones you keep.
Skincare is a consumable — the real money is in the refill she’d otherwise grab from a big brand. Retention is your moat.
Refill before the bottle’s empty
Around week 6 a one-tap reorder lands — so she refills with you, not a sale on Nykaa.
Routine & season switches
Summer SPF, winter moisture, a new concern — the right next product, at the right time.
Win back lapsed skin
Stopped reordering? A gentle “how’s your skin doing?” with her routine reopens the chat.
Refer-a-friend & repeat perks
A free mini for repeat buyers and “both get 15% off” turns loyal skin into new customers.
More than selling on WhatsApp — retaining on WhatsApp.
Ready to see this with your own products?
We’ll set up a live demo with examples from your business. 15 minutes, no slides.
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