HeyHomie

Shopdeck runs your store and your ads. You commit a monthly ad budget. HeyHomie gives you the tools. You run things, on a plan from ₹500/mo with no commission.

Shopdeck is managed d2c platform · free website + 3% commission · meta ads run for you. HeyHomie is the complete commerce stack on WhatsApp — store, payments, shipping, ads, CRM and automation, in one platform.

TL;DR30-second read

Shopdeck's website is genuinely free — their revenue comes from a 3% commission on shipped orders, so they run your Meta ad campaigns for you to drive volume. Sellers we've spoken to say the model effectively requires a committed daily ad budget (~₹1,000/day = ₹30,000+/month) before Shopdeck takes you on. HeyHomie is the opposite: plans run from ₹500/mo with no commission on your sales, you control your ad spend (zero minimum), and you own every customer relationship. Done-for-you with skin in your ad budget, vs. a tool you control that takes no cut of your sales.

Eight dimensions. One honest table.

We list what each tool actually does — including where Shopdeck is a fair pick. No feature spam, no marketing dust.

DimensionShopdeckHeyHomie
Platform feeShopdeck ₹0/mo · they earn from 3% commissionHeyHomie from ₹500/mo billed yearly · no commission, no cuts
Who runs the adsShopdeck Shopdeck — they manage Meta campaignsHeyHomie You · Ads Studio + Meta playbooks included
Effective monthly costShopdeck ₹30,000+ ad spend committed + 3% commission on revenueHeyHomie from ₹500/mo + usage + your chosen ad spend (zero minimum)
Minimum ad-spend lock-inShopdeck Reported by sellers · commonly ~₹1,000/dayHeyHomie None — spend ₹0 or ₹50,000, your call
Channel coverageShopdeck Meta-led performance funnel → websiteHeyHomie WhatsApp + Instagram + Web + Ads — your mix
Customer relationshipShopdeck Shopdeck mediates acquisition + retentionHeyHomie You own the WhatsApp number, contacts, conversations
WhatsApp commerceShopdeck Bolt-on · not the primary funnelHeyHomie Native · in-chat checkout, broadcasts, recovery
Predictability of monthly billShopdeck Scales with revenue (3%) + ad commitmentHeyHomie Fixed plan fee · ₹10/order handling, capped at ₹1,000/mo

We’re solving a different problem.

ShopdeckManaged D2C platform · free website + 3% commission · Meta ads run for you

An India-first managed D2C platform: Shopdeck builds your website for free, runs your Meta ads for you, and takes 3% commission only on delivered orders.

What they’re great at

  • Genuinely free platform setup — no upfront cost, no monthly SaaS fee (3% commission only on shipped orders)
  • Done-for-you marketing — Shopdeck builds your Meta campaigns, refreshes creatives, optimises for RTO
  • Strong India-tuned defaults: catalogue, payments, logistics partners pre-wired
  • Performance-aligned model — Shopdeck only earns when your order ships
HeyHomieComplete WhatsApp commerce

HeyHomie is a complete commerce platform on WhatsApp — store, payments, shipping, ads, CRM, automation and AI, in one subscription.

What Shopdeck isn’t built for

  • Sellers without a committed monthly ad budget (their model needs ad-driven volume to work)
  • WhatsApp-first commerce where the conversation IS the storefront
  • Brands that want to own the customer relationship end-to-end (Shopdeck mediates the funnel)
  • Multi-channel acquisition (Instagram organic, WhatsApp DMs, referrals) — Shopdeck optimises for Meta-paid
  • Sellers who want predictable monthly costs that don't scale with revenue or require ad lock-in

Same customer. Same business. Very different days.

Seven moments from a real seller’s week, compared side by side. We don’t list features — we show what actually happens.

01

What does Shopdeck actually charge me each month?

Supported · messaging only

Platform: ₹0. Commission: 3% on delivered orders. Plus the ad budget Shopdeck asks you to commit.

From shopdeck.com: subscription ₹0, website ₹0, 0% commission on marketing budget, 3% + GST on delivered orders. The catch: sellers we've spoken to consistently mention a daily ad spend commitment (~₹1,000/day, i.e. ₹30,000+/month) before Shopdeck takes them on. That ad budget is your real monthly cost — and on ₹1L revenue you also pay ₹3,000 in commission.

Built in · 1 platform

Plans from ₹500/mo. No commission, no minimum ad spend, no revenue cut.

You control your ad spend separately (₹0 to ₹5L, your call). ₹10 per order handling. WhatsApp template messages billed at cost (₹0.15–₹0.91). No revenue share. Predictable from month one regardless of how big you grow.

02

Who runs your Meta ads — and whose incentives align with yours?

Supported · messaging only

Shopdeck runs them. Their revenue depends on shipped orders, so the model pushes ad spend higher.

Shopdeck only earns when you ship orders — so the structural incentive is to push more ad spend (more orders = more 3% cuts). They publicly claim 0% commission on ad budget, which is good — but ad spend itself is still your money. The more they run, the more you spend; the more orders, the more they earn.

Built in · 1 platform

You run them — with our Ads Studio, playbooks and ROAS-per-chat dashboard. No revenue share.

Your plan fee is the same whether you spend ₹0 or ₹5L on ads. Our incentive is to keep you subscribed — which means tools that genuinely work, not pushing your ad budget. You also keep full ownership of the Meta Ads account, creatives and audience data.

03

A customer DMs you on Instagram asking about a product

Use another tool

Reply with your Shopdeck store link. They tap, browse, register, check out on the website.

Shopdeck's model is built around Meta ad → website conversion. Inbound DM traffic isn't the primary funnel they optimise for — you handle those replies manually, and the purchase happens on the storefront, not the chat.

Built in · 1 platform

Share a WhatsApp catalogue card. Tap → in-chat checkout → paid. Under 2 minutes, same chat.

DM-to-purchase is HeyHomie's primary funnel. The conversation, the product, the order and the receipt all live in one WhatsApp thread. No redirects, no friction.

04

You stop your Shopdeck ad budget for a month — what happens?

Partial · workaround

Without ad spend, the model doesn't really work — Shopdeck's revenue model needs paid acquisition firing.

If you pause ads, traffic goes to zero, orders stop, and so does Shopdeck's 3% commission. Sellers report that going under the unwritten minimum ad spend prompts a conversation about deprioritisation. The model isn't built for organic-only sellers.

Built in · 1 platform

Nothing happens to your plan fee: it stays the same each month. Sell from WhatsApp, Instagram, referrals — your choice.

Plenty of HeyHomie sellers do ₹0 paid acquisition — they sell through WhatsApp Status, Instagram organic, friends-of-friends and referrals. Our tools are built for ALL of those channels, not just Meta paid.

05

Who owns the customer relationship + the data?

Partial · workaround

Shopdeck mediates the funnel — they build the store, run the ads, handle a lot of the retention.

Customers are technically yours, but operationally the relationship runs through Shopdeck's tooling and ad campaigns. If you leave, you take the customer list — but the day-to-day relationship management was theirs.

Built in · 1 platform

You own everything — WhatsApp Business number, every contact, every conversation, every order record.

WhatsApp is a fundamentally direct relationship — when you message your customer, it's you on their phone, not a platform brand. We're plumbing, not a layer between you and them.

06

Re-engaging a lapsed buyer whose serum is running out

Partial · workaround

Run a retargeting Meta campaign through Shopdeck. Effectively means paying again to reach an existing customer.

Re-engagement through paid Meta retargeting works, but each touch costs money. Owned channels (email, WhatsApp) are typically not the primary play in the Shopdeck model.

Built in · 1 platform

22 ready-made retention journeys (from Busy Shop). Day 25 'running low?' WhatsApp nudge fires automatically.

Sent as a WhatsApp template (₹0.91–₹1 per marketing message, ₹0.15–₹0.20 per utility message), 60–85% open rates, tied to actual order history. 65% refill rate on the platform average. No paid retargeting required to reach your own buyers.

07

Total realistic cost for a small Indian seller per month

Supported · messaging only

Platform ₹0 + ad commitment ₹30,000+ + 3% commission on revenue. At ₹3L revenue: ₹30K ads + ₹9K commission = ₹39K/month.

Platform fee is genuinely zero — that's not the marketing trick. The real monthly cost is the committed ad budget plus the 3% revenue share. The bigger you get, the more commission you pay. The model rewards scale; it's not built for organic-only or low-ad-spend sellers.

Built in · 1 platform

Plan from ₹500/mo + usage + your chosen ad spend (zero minimum). At ₹3L revenue: your plan fee, order handling of at most ₹1,000, plus your ads.

You decide your ad budget independently — ₹0, ₹10K, ₹50K, whatever fits your stage. The plan fee never scales with revenue, order handling stops at ₹1,000 a month, and we take no commission on what you sell.

Shopdeck locks features behind tiers. We keep the core on every plan.

Shopdeck gates features and seats behind plan levels — features unlock as you pay more. HeyHomie has three plans too, but the shop, checkout, delivery and AI salesperson are on every one; the bigger plans raise limits and add team features.

ShopdeckTiered pricing

Platform is free. Revenue is a 3% commission on shipped orders. The hidden cost is the committed ad budget needed to make the model work.

  • 01

    Platform fee

    ₹0/month

    Confirmed on shopdeck.com — zero subscription, zero setup, zero website maintenance

  • 02

    Marketing budget

    0% commission

    Shopdeck claims 0% commission on ad spend — but the ad budget itself is real money out of pocket

  • 03

    Delivered orders

    3% + GST

    On every shipped order's invoice value · scales with your revenue

  • 04

    Effective minimum

    ~₹30,000/month

    Per sellers we've spoken to — daily ad spend commitment commonly cited at ~₹1,000/day before Shopdeck onboards. Not publicly published.

The catch

The headline pricing reads as ₹0 + 3%, but the real seller bill is dominated by the committed ad budget plus the revenue share. As you scale, your monthly cost scales — both the ad spend and the commission. Predictable cost-per-order is hard to model in advance.

HeyHomieThree plans · same AI agent on each

One product. Three plans. The same AI salesperson on every plan.

Home Shop15 days free

billed yearly · ₹7,080 a year incl. GST · ₹700/mo billed monthly

₹500/mo

Starter plan. Up to 50 products, just you. Best under 100 orders a month.

Busy ShopOur pick

billed yearly · ₹14,160 a year incl. GST · ₹1,500/mo billed monthly

₹1,000/mo

Growth plan. Up to 100 products, 2 team logins, 3 automatic journeys. Best for 100 to 500 orders a month.

Brand

billed yearly · ₹28,320 a year incl. GST · ₹3,000/mo billed monthly

₹2,000/mo

Scale plan. Unlimited products, 5 team logins, your own web address. Best for 500+ orders a month.

On every plan

  • WhatsApp shop and web store with in-chat checkout (UPI / cards / COD)
  • Delivery across India with invoices and shipping labels
  • Click-to-WhatsApp ads, launched from HeyHomie
  • The AI salesperson (₹1 per reply, the same agent on every plan)
  • Official WhatsApp Business API on your number, set up free
  • Shared inbox, broadcasts and a mini CRM for your leads

Busy Shop and Brand add team logins, automatic journeys, WhatsApp forms and smart customer groups. Brand also adds your own web address and unlimited products.

Premium Support (optional, Brand)

+₹999/mo

A dedicated WhatsApp support group, and we build your automation for you. Agencies charge ₹30,000–50,000 for the same work.

Shopdeck tier pricing is illustrative based on publicly listed plans at the time of writing. HeyHomie plan prices are per month, billed yearly, before 18% GST (monthly billing: ₹700, ₹1,500, ₹3,000). Usage is extra: ₹10 per order (capped at ₹1,000 a month), ₹1 per AI reply and WhatsApp's per-message charges. See /pricing for the latest.

The sticker price isn’t the price. Here’s what Shopdeck actually costs.

Shopdeckhandles the messaging layer. To run a real business you still need a store, a payment gateway, shipping, ads and CRM — most of them as separate subscriptions. Here’s the full picture.

You pay for
Platform fee
Shopdeck₹0/mo · genuinely free
HeyHomiefrom ₹500/mo
+Committed Meta ad budget (per sellers)
Shopdeck~₹30,000/mo (~₹1,000/day)
HeyHomieYour choice · zero minimum
+3% commission on shipped orders
Shopdeck~₹9,000/mo on ₹3L revenue
HeyHomieNone · no commission on your sales
+WhatsApp engagement (broadcasts / retention)
Shopdeck+ Wati / AiSensy ~₹2,400–4,100/mo
HeyHomieIncluded
Owned customer relationship + data
ShopdeckOperationally mediated by Shopdeck
HeyHomieYou own WA number, contacts, data

Total / month

Shopdeck stack

~₹41,000/mo at ₹3L revenue (ads + commission + WA tool)

HeyHomie

from ₹500/mo + usage + your chosen ad spend

Monthly

Save ~₹39,000/month before ad spend (on ₹3L revenue)

Yearly

A fixed plan fee and capped order handling vs revenue-scaled costs

Pricing comparison based on publicly listed plans for Shopdeck and standard SaaS tools (Shopify, Razorpay, ShipRocket, HubSpot) at the time of writing. Actual costs vary by tier and usage. WhatsApp template messages on HeyHomie are billed at ₹0.15–₹0.91 per message; taxes extra.

Different tools fit different teams. Here’s the honest map.

We won’t pretend HeyHomie is for everyone. If your situation looks more like the left card, Shopdeckis genuinely a better pick — and we’ll tell you so on the demo.

ShopdeckBest for

Shopdeckis the right choice if…

  • Brands ready to commit ₹30,000+ /month in Meta ad spend and want it managed for them
  • Sellers with proven unit economics on paid acquisition (good AOV, healthy margins, low RTO)
  • Founders who'd rather hand off marketing to a partner than learn Meta themselves
  • Categories where Meta-paid acquisition is the primary growth channel (high-AOV fashion, beauty, etc.)
  • Teams comfortable with a 3% revenue share + done-for-you marketing model
HeyHomieBest for

HeyHomie is the right choice if…

  • You sell products, services or both — and the order itself happens on WhatsApp
  • You want one subscription, one dashboard and one team to run everything
  • You care about repeat rate, AOV and ROAS, not just message delivery
  • You're done stitching together Shopify, Razorpay, ShipRocket and a separate inbox
  • You're an Indian seller and want UPI-first, GST-ready, 21,000+ pincode shipping out of the box

Done in 5 days. No downtime, no DIY.

Live on HeyHomie in 5 days. We import your Shopdeck catalogue, customer list and order history — at no cost.

What we move for you

  • Product catalogue from Shopdeck — images, variants, pricing — imported via CSV
  • Customer list with phone + email, tagged by lifetime spend and last order
  • Last 12 months of order history — gives accurate LTV from day one
  • Meta Ads account — kept in your name (Shopdeck-managed ads stay with you, not them)
  • Brand colours + logo · branded WhatsApp store + web store live on day 2
  1. 01
    Day 1

    Free migration audit

    We map your current Shopdeck setup — templates, flows, segments, integrations — and design the HeyHomie equivalent.

  2. 02
    Day 2

    Catalogue + checkout live

    Your products are imported, the in-chat checkout is configured with UPI / cards / COD, and the store URL goes live.

  3. 03
    Day 3

    Templates, flows + CRM

    Approved templates are recreated, your chatbot flows are rebuilt visually, and customer data is imported with tags + history.

  4. 04
    Day 4

    Shipping + ads connected

    ShipRocket / Delhivery linked (or self-fulfilment configured), and your first Click-to-WhatsApp ad is set up in the Ads Studio.

  5. 05
    Day 5

    Number switch + go live

    Your WhatsApp number flips from Shopdeck to HeyHomie with zero downtime. Your team gets a 45-min walkthrough and we stay on call for the first week.

What changed for HeyHomie

“Shopdeck offered to build my website for free, which sounded too good — until they asked me to commit ₹1,000 a day to ads. That's ₹30,000 a month before I'd sold anything. My whole business runs on WhatsApp DMs from Instagram already. HeyHomie was ₹1,999 a month with no ad commitment. I run my own organic mix and I keep every rupee of revenue.”

Priya · Home-baked confections brand

Considered Shopdeck, chose HeyHomie

Names anonymised per privacy disclaimer. The quote is a composite drawn from real HeyHomie seller experiences. Individual results vary.

Ready to move from messaging to commerce?

Book a free 15-minute demo. We'll show you exactly how the move from a messaging tool to HeyHomie works for your specific business.